In this article, we will show you the entire process of SEO on a website. This process will be easier for you when it comes to real-world business. In any business, our first task is to make a nice decoration for the company office first and to do some more preparation inside the office.
When all the preparations inside the office are completed then the marketing will have to start.
The same thing needs to be done throughout the SEO.
We call on-page SEO the work inside the office but the promotion and marketing of the product are called Off-page SEO.
Any website combining both On-Page SEO and Off-Page SEO keep tops in Google search.
What is SEO?
Full-form of Search engine optimization is SEO. Make your own or a client’s site search engine friendly is The simplest example of SEO. Optimize a specific keyword by bringing it to the first page of search engines. In a word, it is possible to optimize a website with a search engine. That might be you or your client’s site.
SEO has two parts :
1. On-Page SEO.
2. Off-page SEO.
1. On-Page SEO:
On-Page SEO is the performance of SEO within a web site. It is done on the inside of a web site. There are some parts of On-Page SEO. Such as Keyword Research, Creating Sitemaps, Creating Meta Tags, Optimizing Posts, Submitting Sitemap to Webmaster Tools, Submitting Sites to Search Engines, etc. Some important steps discussed below-
Step 1: Keyword Analysis:
We need to choose the right keyword block for keyword research. We can use some keyword research tools for this operation like SEMrush, KWfinder, GoogleKeywordPlanner, etc.
Step 2: Site Design:
Make the website design interesting and intuitive. There is nothing that can be done to make the design attractive so that your visitors have trouble finding the information they need. You should reduce the loading time of the website. Use your keywords in the URL of the links on the inside pages of your website.
Meta keyword and Meta description should be used on every page of the website. Selected keywords should be used in the meta tags.
Step 4: Using the Keyword in Content:
The content of the website needs to be optimized. Make content unique, simple, interesting and of course, use the keyword in your content. You can use it up to a maximum of 5% times.
Use http://www.grammarbase.com/ for content grammatical error checking and check Content Unique from here: http://smallseotools.com/
Step 5: Add Website to Google Webmaster Tools:
Log in to Google Webmaster Tools (https://www.google.com/webmasters/) using your Google Account. Add your website there, then you will get a code. Add that code to the <head>; section of your website.
Step 6: Use the ALT tag in the image:
In Google’s image search, use the keywords in the alt tag of the image name and HTML code to bring the image to your website. Image Search from your website’s image will get a lot of traffic from it.
Use h1 tag at least one and h2 tag on each page of your website. Use the keyword in the sentence in the middle of that tag.
Step 8: Selecting the Right Title:
Select a beautiful website title that contains the keywords you choose first. If the title is not more than 4 characters, then you need to look at it.
Step 9: Submit your website to Google
Indexing websites on Google, submit the URL of your website to Google.
Step 10: Sitemap
Upload a sitemap to your website. For that, go to Google Webmaster Tools. Submit a Sitemap. You can use the link (http://www.xml-sitemaps.com/.) to create a sitemap. Create a Sitemap here and download it as XML. Then upload the file to your server. Add the link later to Google’s Webmaster.
Step 11: Others:
Robots should use text, use internal links, and pay attention to the link structure, regardless of navigation.
What is Off-page SEO?
Off-page SEO is known as the work done outside the website to get a good ranking of Search Engine Result Pages (SERP). Off-page SEO is done by submitting links on some of the popular platforms of the Internet, promoting websites.
Why is Off-Page SEO Important?
Search engine algorithms and ranking elements are changeable. However, there is no chance of too much change in the work of off-page. While the full extent of how the Google algorithm plays a role in ranking content; it is fair to say that content related to offsite has a lot to do with ranking.
Off-page SEO for a site is mainly for three reasons.
1. Creating Authority.
2. Search Engine Rank.
3. Increasing the number of visitors.
Here is the authority to increase the value of your site.
And when your site receives such authority from external sites, it will give importance to the search engine.
When you rank in the search engine, the number of organic visitors to your site will increase.
Link building and Off-page SEO :
Backlinks are the life of offsite SEO. Google checks backlinks to verify the quality of the content. Of the two content with equal backlinks, Google takes precedence over rankings.
Usually, there are two types of links. Ex:
Things to know before starting work
Backlinks are really important for website ranking, but if it is not implemented properly, they can be counterproductive. So the things to keep in mind are:
• Anchor text should be monitored so that it is implemented correctly.
• Links need to be created from multiple sites. Once in a while, a link may be created from a site.
But most importantly, if your site’s On-Page Optimization is not correct, then Off-Page SEO will become unimportant.
The important ways of off-page SEO :
1. Private Blog Network (PBN) backlinks
2. Document sharing backlinks
3. Guest Posting Backlinks
4. Link to a Question-Answer Site – Quora
5. Forum Posting
6. Broken Links
7. Infographics submission
8. Social Bookmarking
9. Video sharing
10. Comment Links
The proper name, type, variety of articles, relevance of the article, type of website link, etc. are very important for search. We will try to give you all the articles required for SEO on our website so that you can easily perform SEO work on your website. One thing to remember, this is an ongoing process. You have to do this regularly so that your website will gain more prominence in search engines.